The 2003 Governor's fashion awards were showcased on June 27, 2003, and Mamo Howell was the star. For the first time ever Mamo released her Ali'i Nui Line. Before this, high-end cultural Hawaiian prints never existed in soft, flowing chiffon and charmeuse fabrics. Mamo however has raised the standard of fashion in Hawai'i as we know it. This Ali'i Nui Collection consisted of 100% Silk Charmeuse and Chiffons that softly cocoon the wearer, highlighting the body's movement and natural grace.

Fashion Show Reviews

Honolulu Advertiser, by Paula Rath, July 4, 2003.
"The show-stopper was a new collection by Mamo Howell, who pulled out all the stops with fashions that were anything but ho-hum. The latest 2-color print is a combination of black with an electrifying royal blue, Pele red or subtly celery…These drape and swirl around the body, clinging in all the right places…"

Honolulu Star-Bulletin, by Nadine Kam, July 3, 2003
"Mamo Howell's designs exhibited flamenco flair as tiers of sheer flowing ruffles graced her evening dresses."